Tuesday 11th December 2018

    Management is much more than a science


    Management is much more than a science
    Is it true that management is a science? And is it right to equate intellectual rigor with data analysis? If the answers to those questions are no and no - as suggested in this article - then how should managers arrive at their decisions? We'll set out an alternative approach for strategy making and innovation - one that relies less on data analysis and more on imagination, experimentation, and communication. More here