Tuesday 17th January 2017
TradeBriefs, backed by 500 Startups in Silicon Valley , is an online media company and premium B2B publisher with 10,00,000+ subscribers in India, including over 60,000+ CXOs.
Why Our 10,00,000+ subscribers choose us?
TradeBriefs understands the need for you to stay informed. We help you understand trends in IT, Retail, FMCG, Telecom, Finance, Digital Media, Ecommerce, HR, Logistics, Construction, Franchising, Marketing and other areas of Business.
- We at TradeBriefs believe the professional inbox is the stickiest channel for Business News and Insight.
- Our 'News about news' technology helps you keep track of the business news and insight most relevant to you.
- It’s your work-related stuff. It will keep you smart (think promotion! think raise!) And it’ll save you many hours every day; from roaming the corners of the internet, looking for relevant content
- Our editors (aided by our curation algorithms) read everything that’s important, and then pick the articles, best practices and case studies that really matter, package it into a nifty brief and deliver it into your Inbox every day.
How we help Brands and Agencies?
At TradeBriefs, we recognize the fact that you need to be able to acquire customers rapidly without burning through your marketing budget.
Our Partnership Model:
If you have an audience, we can help you maximize engagement through our partner model. TradeBriefs will power targeted content for your audience through a co-branded newsletter and our proprietary technology platform.
Past experience includes advising global companies such as Best Buy, Woolworths, 7-Eleven, Dillards and Cementos Argos on strategic and operational imperatives. Goal is to add value to the lives of business professionals by providing timely and relevant news, insight and jobs. Currently on the Advisory Council of Asia Retail Congress Speaker at CII Retail Logistics Conference 2010 and PE Insights Retail Investment Summit 2009, etc Specialties: Internet Business Media, B2B Marketing, Retail strategy and operations.
|Salar Mohamed Bijili
Head - Business Development
Salar is an MBA graduate from Symbiosis University with a prior B.E degree from PSG tech, Coimbatore. He comes with 9 years of experience across various sectors. He is a speaker at various marketing events, a social media enthusiast & a content junkie. Salar is based out of Bangalore.
Mohsin is an engineer from Mumbai University and enjoys programming for long hours while thinking about his next outdoor adventure during breaks.
|Rafiq manages partnerships and leads ad operations at TradeBriefs. He brings several years of experience from ICICI, IndiaFirst Insurance and TNT Logistics managing customers and partnerships.|
Sheroon is an engineer with over 7 years of experience in technology and content. She led several projects during her stints at Infosys and Wipro.
Senior Marketing Executive
Gautam is a software engineer from Mumbai University and an MBA in Marketing from ICFAI Business School. He has been a part of corporate since 2013, previously with an MNC, Cenveo Publisher Services. A passionate and creative individual, with an eye for perfection and need for challenges.
Denzil is a networks expert, equally good with software. He has worked previously with SunGard & Directi, and loves reading about new technology.
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What is the TradeBriefs Partner Model?
If you have an audience, we can help you maximize engagement through our partner model. TradeBriefs will power targeted content for your audience through a co-branded newsletter and our proprietary technology platform. View a sample newsletter issue here
• Expand your audience ( upto 50% in 1 year through proprietary TradeBriefs technology ).
• Branding plus Lead Generation from TradeBriefs audience of 10, 00,000 + .
• Increase brand recall and lead pipeline by upto 100% (Banners and Content Marketing within daily newsletters).
• Revenue share on premium advertising.
• TradeBriefs will power neutral and valuable content for a section of your audience. It will be sent to your audience on a daily/weekly basis as a co-branded offering.
• Our editors (aided by our proprietary technology platform) do all the content work.
• The content subject area will be decided mutually. For example, for fashion ecommerce buyers, the content could be around fashion trends, what to wear to work/to parties, what's in, etc. For bank/financial services customers, the content could be around personal savings, how to build your portfolio, useful tools, etc.
• This will be delivered in the form of email newsletters/app to your audience.
Why this works?
• Your brand gets a positive halo because you are educating/informing your customer every day.
• Our technology platform will collect data on your users and segment and target offerings based on contextual content consumption data, again increasing marketing ROI.
• All members stay informed on news and analysis relating to their sector. Global best practices are also shared.
• Your business builds its brand with current and potential customers, driving new enquiries, renewals and other business opportunities.
• There will be an extreme focus on engagement data, which will ensure a nurtured list who will not only love your brand, but also accept the products/services you have to sell, more willingly in future.
More details in our Partner Presentation
Call us today at 9930577889 to understand how you can enhance the power of your contact list.
The top executives, financiers, academics and politicians making their way up the mountain to the World Economic Forum will be talking a lot about such non-establishment leaders as US President-elect Donald Trump - whose inauguration in Washington occurs on the event's last day - France's National Front chief Marine Le Pen and Italian populist Beppe Grillo of the Five Star Movement. But they won't be meeting them. Not one of the leaders bent on overturning the world order as Davos has designed it will be present. More here
Edgar Schein, professor emeritus at MIT Sloan School of Management, once asked a group of students what it means to be promoted to the rank of manager. "They said without hesitation, 'It means I can now tell others what to do.'" That's precisely the know-it-all style of leadership that has led to so much crisis and disappointment. "Deep down, many of us believe that if you are not winning, you are losing," Schein warns. The "tacit assumption" among executives "is that life is fundamentally and always a competition." But humility and ambition, he argues, need not be at odds. Instead, humility in the service of ambition is the most effective and sustainable mindset for leaders who aspire to do big things in a world filled with huge unknowns. More here
When Justin Trudeau said 'there is no core identity, no mainstream in Canada', he was articulating a uniquely Canadian philosophy that some find bewildering, even reckless - but could represent a radical new model of nationhood. Could Canada be the world's first post-nationalist country? Canada has been over-praised lately for, in effect, going about its business as usual. In 2016 such luminaries as US President Barack Obama and Bono, no less, declared "the world needs more Canada". More here
Corporates are mortgaging the long-term future to achieve quarterly goals, right? From academics like Michael Porter to politicians like Hillary Clinton, many would have you believe this is precisely the case and that this is making the rich richer and the poor poorer. However, data suggests otherwise! Corporate profits in America have increased steadily since 1980 and short-termists were around even in the 1980s. Surely, 36 years is a long period. Moreover, according to the World Bank, in 1980 the number of people living in extreme poverty globally was around 2 billion, some 44% of the world's population, which numbered about 4.5 billion. By 2012, that figure had fallen to less than 900 million, or about 13% of the global population of 7 billion. The World Bank projected last year that for the first time the number of people living in extreme poverty around the globe was expected to have fallen below 10%. More here
Like many other payment app, WeChat allows its users to send Packets of predetermined amounts to each other, either individually or in groups. But it also encourages users to send money to groups in randomized amounts. Say you have a chat group with five pals. You can put $5 in a red envelope and set it to disburse equally, so each friend gets $1. Alternatively, you could stipulate that the first two people to tap will get all the money in equal portions- $2.50 each - or that the first two people get a random cut, maybe $1 for one person and $4 for the other. The result is that any time a red envelope appears, people scramble to tap on it as fast as possible. (The packets expire in a day, adding to the time pressure.) Only afterwards do they see how much money they've won, giving it an addictive element of surprise. So addictive, in fact, that third-party apps now exist that let users grab red envelopes without unlocking their phones. More in this story about how a centuries-old tradition gave rise to China's most valuable company and captured the attention of everyone from teens to Silicon Valley
Meet Charles Feeney, the James Bond of philanthropy. Last month, with a $7 million grant to Cornell university, he officially emptied his pockets and met his aspiration of 'giving while living'. Altogether, he has contributed $8 billion to his philanthropies, which support higher education, public health, human rights and scientific research. His remaining personal net worth is slightly more than $2 million. That's not quite broke, by any standard, but it is a modest amount for a man who controlled thousands of times as much wealth. He and his wife, Helga, now live in a rented apartment in San Francisco. Full story here
When negotiating with venture capitalists, most startup founders worry about only 1 thing - the valuation! However, as this HBR piece demonstrates, not focusing on other terms might lead to undesirable outcomes for founders more often than not. For example, liquidation preference, which is designed to protect a VC's up-front investment, tends to have a big impact on how much wealth is transferred to the VC if the company enjoys moderate success but has much less impact if the company performs spectacularly. If you think about these issues carefully during a negotiation, you will discover that a VC's preferences about such terms can reveal his interests and his assessment of a company's prospects. A VC who insists on enhancing the liquidation preference may believe that the valuation proposed by the founders is too high. The liquidation preference serves as an insurance policy that protects the VC's downside risk from founder overconfidence. More in this article
Two articles about Amazon caught my attention yesterday - both strengthen my will to invest my non-existent savings in Amazon shares. Vox makes the case that Amazon is innovating in ways very different from Google and Apple. I agree - While Google and Apple have struggled beyond their core areas, Amazon has made business successes out of completely unrelated products - the main Amazon.com ecommerce service, Amazon Web Services (Cloud Computing), Kindle (Devices), Amazon Echo (Home Automation). An explanation in this article. The second article is from Stratechery and has a nice primer on how the 'operating system' is the layer that dominates and makes money in a business ecosystem. It makes the case that Alexa is really Amazon's operating system for the home. Fascinating stuff! Full article here
It is fashionable to romanticise entrepreneurs. Business professors celebrate the geniuses who break the rules and change the world. Politicians praise them as wealth creators. Glossy magazines drool over Richard Branson's villa on Lake Como. But the reality can be as romantic as chewing glass: first-time founders have the job security of zero-hour contract workers, the money worries of chronic gamblers and the social life of hermits. Shout out to Srikanth Aithala for the story recommendation. Full story here
In today's post truth world (debate framed largely by appeals to emotion disconnected from details of policy or truth), the real battle is the battle to control public perception. The belief amongst the poor (the majority) that the corrupt rich (a minority) have been greatly affected by demonetization may lead to electoral benefits that may be a bigger victory for Modi than any real economic benefits. We may never know the true costs and benefits of demonetization, but we do know that patriotism (standing in bank lines is a worthy sacrifice for a better India) is a potent emotional weapon that few can argue against. We can expect a continued PR battle between pro-Modi and anti-Modi forces, although I suspect the government has an upper hand, considering the power they wield, their better communication skills and the weak opposition environment.
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