Sunday 24th September 2017

  • Could India use Bollywood to improve literacy!

    For the 400 million "illiterate" citizens in India, TV has emerged as an educational tool. And for India, like many of the world's developing nations, literacy is crucial to fuelling economic success. There's little opportunity of reinforcing reading skills outside school. So to make functional readers out of the struggling ones, PlanetRead came up with a simple idea of adding "same language subtitling" (SLS) to film songs for the country's movie-hungry population. The subtitling is karaoke-style: words are highlighted as lyrics scroll by. Viewers read in the same language that they hear. (Ten of India's regional languages are available.) As most Indian film tracks have repetitive lyrics, audiences get a chance to practise reading the same words again and again. "The reading engagement takes place, not because the TV viewer is consciously trying to read along the songs, but because the brain automatically registers consistent associations between sound and text," says Brij Kothari, founder of PlanetRead. More here

    Introducing TradeBriefs SME - Print edition - Subscribe Now! | Sample copy

  • Are you an employee or a superhero?

    Honesty is underrated! Kids are underrated, because they are honest. We need to pay more attention to them! I watched the movie Sully last night, with my kids, and I think it's an underrated movie. A pilot can be an airplane employee or he/she can also be someone responsible for millions of lives over the years (as captain Sullenberger believes he has been). It's all perspective! What is life without some passion, some responsibility, some perspective! Bring your best to your job, bring some meaning to it and watch yourself transform from employee to superhero!

    Introducing TradeBriefs SME - Print edition - Subscribe Now! | Sample copy

  • The finance ministry holds the key to the rate of cruising growth in India

    With a 44% share of the global cruise market, Carnival PLC is now eyeing Indian shores. However, David Dingle, the company’s Chairman, says there are a number of fiscal challenges the government needs to fix before India can emerge as a competitive market for global cruise operators. Excerpts from a conversation as Tradebriefs caught up with him on his last visit to India in August, 2017. Read On ..

  • The consequences of agricultural loan waiver schemes

    Farm credit is a critical support for the country’s huge farm sector as the country’s agrarian economy is the source of around 15 per cent of GDP. The farm sector also contributes to 11 per cent of exports and provides livelihood to about half of India’s population. Outstanding bank advances to agriculture and allied activities have risen from about 13 per cent of GDP in 2000-01 to around 53 per cent in 2016-17. Much of this credit flow has been propelled by the policy thrust on expanding credit to agriculture, especially through priority sector lending (PSL) stipulations. Read On ..

  • This is how your fear and outrage are being sold for profit

    Every time you open your phone or your computer, your brain is walking onto a battleground. The aggressors are the architects of your digital world, and their weapons are the apps, news feeds, and notifications in your field of view every time you look at a screen. They are all attempting to capture your most scarce resource - your attention - and take it hostage for money. Your captive attention is worth billions to them in advertising and subscription revenue. To do this, they need to map the defensive lines of your brain - your willpower and desire to concentrate on other tasks - and figure out how to get through them. You will lose this battle. You have already. The average person loses it dozens of times per day. More here..

    Introducing TradeBriefs SME - Print edition - Subscribe Now! | Sample copy

  • Premature Scaling: Why It Kills Startups and How to Avoid It

     alt=The Startup Genome analysis, which investigated 650 Internet startups, found that "premature scaling is the most common reason for startups to perform poorly and lose the battle early on". Similarly, a complementary report on 3200 high growth startups revealed that "74% of high growth internet startups fail due to premature scaling". Premature scaling, thus, is a startup killer. But what, exactly, is premature scaling? And how can you prevent it from leading to the death of your company? This article provides detailed answers to these two questions as well as outlines various key strategies for successfully growing your business. More here..

    Introducing TradeBriefs SME - Print edition - Subscribe Now! | Sample copy

  • College textbooks are going the way of Netflix

    Silicon Valley loves coming in and wreaking havoc on traditional industries. But something weird is going on in the textbook industry: It's disrupting itself. For a while, Pearson had been offering digital versions of textbooks that were simply the same book, just in electronic form. Its new products are markedly different. Instead of buying a book, students pay for a semester-long subscription to software that can be consumed on any device - consumed, not read. The new textbook has fewer words, more interactive exercises, videos, and animation - which also means less reading. More here..

    Introducing TradeBriefs SME - Print edition - Subscribe Now! | Sample copy

  • How to scale Customer Service as your Startup grows!

    As your startup grows, what your customers expect from you will change and the volume of their requests will change. You'll shift from the reactive mode of supporting requests as they happen to the proactive mode of fixing issues before they ever become a problem. This HBR piece by Michael Redbord provides a framework for your customer service processes as your company grows from Founder stage (0-5 employees) to Mid stage (20-100 employees) to Growth stage (100-250 employees) to Scale up stage (250+ employees). More here..

    Introducing TradeBriefs SME - Print edition - Subscribe Now! | Sample copy

  • Funding Your Enterprise

    Locating the necessary finances to launch, and eventually to grow, your SME business is one of the biggest challenges in the sector. Entirely self-funding your business comes with the risk of putting all your own assets and savings at stake. Therefore, it is always perhaps wiser to seek funds from an agency once your business takes shape and moves into a more stable phase. Why and how, you may ask. We explain it here, Read On ..

  • Whatsapp starts monetizing, inside Facebook!

    WhatsApp is preparing to finally monetize, and its first move follows the same strategy as Facebook Messenger. TechCrunch has discovered code in Facebook's ad manager that lets businesses buy ads with the call to action "Send WhatsApp Message." We reached out for comment and a WhatsApp spokesperson told TechCrunch "We're testing a new way for people to start a chat with a business in WhatsApp from a Facebook ad. This makes it easier for people to connect with businesses that they care about on WhatsApp." They clarified that for now, WhatsApp isn't selling ads on its own app, but testing a WhatsApp chat button on Facebook ads that directly opens a conversation with a business in WhatsApp. More here..

    Introducing TradeBriefs SME - Print edition - Subscribe Now! | Sample copy

Recent Subscribers

Saianusha Naraharisetti

Marketing Manager

bringi sugananthan balaji

Regional Sales M anager south

Abhijot Singh

Lead Network Quality & Services Exellence - West

Tina Jain Mehta

Co-founder & Director

Madhava Rao

Asia Pacific Leader, Tax Technology Practice

Nitin Bakshi

Regional Lead, Digital Payments

Varun Agrawal

Principal Product Developer


Visual Merchandiser/Fashion Designer

Anil Rajpal

Head, Retail & Consumer Products, Business Consulting, Emerging Markets