Friday 18th August 2017

  • SMEs need strategies to keep their best employees

    - Attrition is a standard phenomenon observed in companies large and small. However, large companies typically have processes to deal with it, while SMEs may not have the resources to continue to function smoothly when a key employee leaves. It is important for SME management to understand the reasons why employees typically leave and to devise strategies to keep their best employees. And it's not all about the pay package! For more on this story, subscribe to the SME print edition.

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  • SMEs need strategies to keep their best employees

    Attrition is a standard phenomenon observed in companies large and small. However, large companies typically have processes to deal with it, while SMEs may not have the resources to continue to function smoothly when a key employee leaves. It is important for SME management to understand the reasons why employees typically leave and to devise strategies to keep their best employees. And it's not all about the pay package! For more on this story, subscribe to the SME print edition.

    Introducing TradeBriefs SME - Print edition - Subscribe Now! | Sample copy

  • The birth and growth of a 'fried onion' business!

    EGKFoodsFor decades it has been a ritual in the Roy family to make mutton biryani on Sundays. In its preparation, while the women folk spent most of Sunday morning peeling, chopping and frying onions, everyone had to patiently deal with the 'burning eye'. One day fed up with the chore, Satyajit Roy said "Surely fried onions must be available in the market, why doesn't someone pick them up". And he immediately began searching for it online, only to realize that fried onions were available abroad, but not in India. Thus was born the idea of EGK Foods Pvt. Ltd. For more on this story and to get your company featured, subscribe to the SME print edition.

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  • Snapdeal must learn from Infibeam rather than Amazon to revive itself

    digitalbuzzOne possible path forward for Snapdeal may come from Infibeam, its lesser-known competitor. An early entrant in the market, Infibeam didn't raise venture financing, and survived as a niche player. While it has maintained a business-to-consumer (B2C) presence that competes with Amazon and Flipkart, it has kept the cost of that operation under control and not tried to match their pricing. Furthermore, it launched BuildaBazaar.com to help other brick-and-mortar retailers launch their online stores. Infibeam later acquired a digital marketing agency to help these retailers with their marketing initiatives. BuildaBazaar's success shows how a small player can survive by finding a niche. More here.

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  • Traditional business metrics are outdated! Tesla is a case in point.

    Elon Musk is having a moment. Tesla just delivered its first Model 3, the affordable model that he envisioned in his "secret" strategy some 11 years ago. He wanted to build a sports car, then build a more affordable car with zero emissions. He's basically already there. The Model 3 has mostly rave reviews and a multiyear waiting list, which is quite a feat, even for an industry leader like Musk. And yet confusion still abounds regarding Tesla. There are roughly the same number of buy, hold, and sell ratings on the company, which means Wall Street has no idea what's going on. Tesla's recent announcement to raise $1.5 billion in debt was largely met with a yawn by stockholders, as shares moved down a slight 0.5%. Tesla's ability to surprise has analysts wondering if it is wise to ever bet against Elon Musk. At the core of the confusion over a company like Tesla is that traditional business metrics are outdated and can create overconfidence or underestimation. More here.

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  • IoT could be the saviour for Indian IT

    India's $150 billion information technology (IT) industry is in a state of turmoil, but there is one bright spot: the Internet of Things (IoT). Employees at the country's billion-dollar behemoths are quickly re-skilling themselves to work with the new-age technology needed to add sensors to machines so that they can be monitored and controlled over the internet. As a result, India's technology firms are doing IoT-related business worth $1.52 billion, accounting for 44% of the $3.5 billion global IoT technology services outsourcing market in 2017, according to a report by Bengaluru-based research, consulting, and advisory firm Zinnov, released on Aug. 07. The largest share- 43% of India's IoT-services activity is dedicated to product engineering. More here.

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  • 25 must follow CMOs on Twitter

    It's really surprising that more chief marketing officers (CMOs) aren't on Twitter. Don't get me wrong - some CMOs totally get it. In fact, this article highlights 25 CMOs that you absolutely should follow on Twitter. But, according to a search on LinkedIn, more than 30,000 people have the title of CMO. You would think that all of them would be on Twitter by now, promoting their brand and engaging with customers. After all, social media is kind of a big deal. More here.

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  • Want a crazy fast car? Go electric!

    - Car enthusiasts were left speechless in May, when an all-electric supercar called the NIO EP9 knocked 6 seconds (6:45) off Lamborghini's production-car record at Germany's 12.9-mile Nürburgring test track, a universally recognized standard of performance. While a McLaren P1 LM (gas-electric hybrid) was able to nip the NIO's record two weeks later, it's clear that, between EV and gas, it's on like Donkey Kong for the Nürburgring record. But wait, you say, aren't EVs (electric cars) weird-looking, pokey and riddled with range anxiety? More here.

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  • Why keeping away from Facebook is so difficult!

    digitalbuzzIf you try to regulate your Facebook usage and fail, you feel bad, so you turn to Facebook and feel bad again. It is a cycle of self-regulatory failure, according to Allison Eden, assistant professor at Michigan State University. However, the guilt is more damaging to the psyche than failing to control the media, Eden said. The solution could be to remove some of the cues from your environment, like, for example, removing the Facebook logo from a cell phone home screen. Media, including social media, is one of the most commonly failed goals to regulate. More here.

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  • How to create a winning pitch deck!

    According to the latest study of 200 startup pitch decks by DocSend, investors spend an average of 3 minutes and 44 seconds reading one deck. That's not a lot of time. Every second counts. And good deck should be simple, to the point and have 10-15 pages. In this article, I'll explain ten core pages of a pitch deck based on a structure considered an ideal standard by many including Sequoia Capital, which also recommends these ten categories. Continued here.

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