From the Editor's Desk

How to make unreasonable hospitality your cutting edge advantage

Eventually, someone is going to make a better product, or build a better brand, than you have. The way to keep people from switching sides? Harboring a loyal customer base. The way to harbor a loyal customer base? Relentless hospitality. 

Famed restaurateur Guidara credits his successful career to what he calls “Unreasonable Hospitality” – also the title of his book – which he achieved by abiding by three main keys: Being present, taking the work seriously (but himself less seriously), and creating individualized customer experiences. By considering how you’re making your customer feel, you’re fostering connections and lifelong memories your patrons will never forget.

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