From the Editor's Desk

Building a Data-Driven Culture: Three Mistakes to Avoid | Ganes Kesari

The spring 2024 issue’s special report looks at how to take advantage of market opportunities in the digital space, and provides advice on building culture and friendships at work; maximizing the benefits of LLMs, corporate venture capital initiatives, and innovation contests; and scaling automation and digital health platform.

The spring 2024 issue’s special report looks at how to take advantage of market opportunities in the digital space, and provides advice on building culture and friendships at work; maximizing the benefits of LLMs, corporate venture capital initiatives, and innovation contests; and scaling automation and digital health platform.

When one of the largest global telecom companies grappled with high customer attrition, the marketing team used a heuristics-driven approach to retain customers. For example, if a customer hadn’t made any outgoing calls in three weeks, the company would roll out a promotion.

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