From the Editor's Desk

Apple iPad ad obliterates the tools of human creativity with a hydraulic press to hype its ‘thinnest product yet.’ Offended consumers reversed the ad to make it a less ‘horrific corporate nightmare' - Fortune (No paywall)

The spot appears to be having the unintended effect of turning people off their devices: “This ad effectively convinced me I need less technology in my life,” a user posted on X.

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