From the Editor's Desk

Generative AI Is No Friend to Developers, No Matter What EA’s CEO Says

If there’s one thing we know about generative AI — a technology plagued by copyright violations that threatens to make creative jobs even less stable by flooding the market with cheap machine-generated sludge — it’s that game developers cannot wait to see more of it. At least, that’s the story that Andrew Wilson, CEO of EA, is telling. At a recent conference and a financial call, Wilson claims that generative AI could find its way into more than half of EA’s development processes and that its employees are eager to see it happen.

“We've done a study across all of the processes of game development,” Wilson said at the recent Morgan Stanley Technology, Media and Telecom Conference, livestreamed on EA’s website back in March. “About 60 percent of all of our processes have high feasibility to be possibly impacted by generative AI.”

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