From the Editor's Desk

Tesla's Plan for Lower-Priced Models Takes a Page From Detroit's Past Strategies

Elon Musk's new plan to use current product lines as the basis for new affordable vehicles--rather than springing for all-new models--follows the playbook of Tesla's old-school Detroit rivals, as some Tesla investors and analysts see it.

The shift toward incremental improvement, mirroring a common strategy of Ford and General Motors, suggests the future of car-making that Musk has promised to disrupt may still look a lot like the past.


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