From the Editor's Desk

6 Strategies for Improving Your Business Reputation Online

Every business fears that a single angry and unfair customer can jeopardize their business by a very negative post on Yelp, Better Business Bureau, or one of the hundreds of other consumer complaint and review sources on the internet. Most owners and leaders don't even know how to keep track of what people are saying about them on the web, much less how to respond or remove it.

Web reputation management, both business and personal, has become a top priority initiative. On the personal side, these items can kill your career or family life, so I recommend that you start by Googling your name regularly, to see yourself as others see you. Luckily, the basic principles for reputation management are the same for both business and personal environments:


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