Monday 6th May 2024

    TradeBriefs Editorial

    From the Editor's Desk

    ‘Polite littering’ is a rubbish problem – here’s why the British approach to tackling clean ups is not working

    Since moving to London almost a decade ago, I’ve always been struck by the drink tins, sandwich packs and free newspapers draped on and wedged in every nook and cranny of this beautiful city.

    I’ve coined the phrase “polite littering” to represent rubbish that has been left like this, without people even realising they’re littering. This could be why communications that ask people not to litter when they don’t know they are littering, are simply ineffective, and can discredit the efforts of people cleaning up our public spaces.

    Continued here


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