Monday 6th May 2024

    TradeBriefs Editorial

    From the Editor's Desk

    The New Quarter-Life Crisis

    Maybe you started running for fitness, or because it seemed like a good way to make friends. Or perhaps it was a distraction from an uninspiring and underpaid job. Maybe you wanted an outlet for the frustration you felt at being single and watching your friends couple up. But no matter the reason you started, at some point it became more than a hobby. Your runs got longer, and longer, and longer, until you started to wonder: Should you … sign up for a marathon?This might sound like a classic midlife-crisis move. But these days, much-younger people are feeling the same urge. TikTok and Instagram are filled with videos of 20-somethings filming themselves running and showing off slick gear as they train for what some call their "quarter-life-crisis marathon." And offline, more young people really have been running marathons in recent years. In 2019, only 15 percent of people who finished the New York City Marathon were in their 20s. By 2023, that share had grown to 19 percent. Similarly, at this year's Los Angeles Marathon, 28 percent of finishers were in their 20s, up from 21 percent in 2019.


    Continued here


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