From the Editor's Desk

Exploited, Let Down, and Unfazed: What Small-Business Owners Are Saying About the Foxtrot Fallout

LaVitola gave a generic response, citing ambitious expansion plans for what began as a digital-only corner store and grew into a high-end convenience chain that secured $100 million in Series C funding in 2022. But on Tuesday, April 23, those plans ended with the abrupt closure of 33 Foxtrot locations (and two locations of upscale grocery store Dom's Market, which merged with Foxtrot into Outfox Hospitality at the end of 2023) across multiple states. The job loss is more than 1,000, according to Eater Chicago.

The Foxtrot co-founder might have given an uninspiring answer to a basic question, but his explanation of the company's business model -- and the contrarian beliefs Foxtrot was built on -- provides more insight into the current crisis the company's closure has created among small-business owners.


Continued here

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