From the Editor's Desk

'Do Not Use the Market as an Excuse' Says

Kyle Scott, a former NBC News producer, and Ryan Serhant, the star of Bravo's Million Dollar Listing, met in 2018 on NBC News while they were working on a digital commercial for Serhant's book, Sell It Like Serhant. It dawned on them to transform the book into a teachable real estate course, which launched a year later and earned $500,000 in its first two weeks, according to Scott. 

Over the past four years, the pair have learned that pretty much all business owners struggle with generating more clients and prospects for their business. So earlier this month they relaunched the platform as Sell It, with a new focus on coaching sales to all kinds of businesses--not just real estate businesses. Over 25,000 people in 128 countries have signed up for its content-to-commerce subscription courses, business events, and coaching resources, which start at $24 per month.


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