From the Editor's Desk

Google can’t quit third-party cookies—delays shut down for a third time

Will Chrome, the world's most popular browser, ever kill third-party cookies? Apple and Mozilla both killed off the user-tracking technology in 2020. Google, the world's largest advertising company, originally said it wouldn't kill third-party cookies until 2022. Then in 2021, it delayed the change until 2023. In 2022, it delayed everything again, until 2024. It's 2024 now, and guess what? Another delay. Now Google says it won't turn off third-party cookies until 2025, five years after the competition.

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