Thursday 2nd May 2024

    TradeBriefs Editorial

    From the Editor's Desk

    Microsoft’s New AI Makes Convincing Deepfakes Worryingly Easy

    Microsoft introduced the VASA-1 research project that can take a single image and an audio clip and transform it into a high-quality video of a talking head that looks eerily similar to the real thing. We have to stress that it’s just a research project at the moment, meaning it’s not readily accessible, but that doesn’t make it any less disconcerting.

    There are innocuous examples with VASA-1, like infusing Mona Lisa with Anne Hathaway’s rap skills but we’re more concerned about the likelihood that this will be used to create deepfakes with a more nefarious purpose — think spreading misinformation or carrying out identity theft.

    Continued here


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