From the Editor's Desk

How Lufthansa Shapes Data-Driven Transformation Leaders

The spring 2024 issue’s special report looks at how to take advantage of market opportunities in the digital space, and provides advice on building culture and friendships at work; maximizing the benefits of LLMs, corporate venture capital initiatives, and innovation contests; and scaling automation and digital health platform.

The spring 2024 issue’s special report looks at how to take advantage of market opportunities in the digital space, and provides advice on building culture and friendships at work; maximizing the benefits of LLMs, corporate venture capital initiatives, and innovation contests; and scaling automation and digital health platform.

Up in the air, a modern plane generates 1 terabyte of data every 24 hours of flight. For airlines like the Lufthansa Group, this data can be used to create valuable business outcomes, from improved operational efficiency to higher customer satisfaction. On top of this rich data set, Lufthansa has invested substantially in deploying artificial intelligence technologies, improving data quality processes, and hiring data engineers and data scientists. However, in 2023, it recognized that it had to do more to become a truly data-driven company. The industry incumbent faced not a mechanical problem but a human one: Organizational resistance to change stood in the way of transformational efforts. Lufthansa’s data experts felt like they were operating as lone wolves, without the business support and use cases that would get the whole company behind its transformation goals.

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