From the Editor's Desk

4 essential tactics for honing your leadership language

Every leader wants to give that speech. With victory all but out of reach, they want their words to rouse the team’s emotions and inspire them to overcome the the odds. You can practically hear the music swelling just thinking about it. 

Such speeches make for storybook moments, but how a leader uses language in everyday situations can be just as, if not more, powerful. As Wharton School marketing professor Jonah Berger tells Big Think, “The most fascinating thing I’ve found from the work that we and others have done is that subtle shifts can have such a big impact.”

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