From the Editor's Desk

Why you see Black Friday sales in July

Black Friday once had a simple definition: a one-day shopping blowout, when major retailers such as Macy's and Target promised rock-bottom deals the day after US Thanksgiving. 

Today, however, it isn't unusual to find stores advertising Black Friday sales well before the holiday shopping season unofficially kicks off; Walmart is already running its Black Friday adverts in the US, for instance. Some businesses kick off their deals months earlier, or stretch them after Black Friday itself, like Cyber Monday, a digital afterparty focused on ecommerce discounts. 



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