Tuesday 18th June 2024

    TradeBriefs Editorial

    From the Editor's Desk

    Design Your Marketing Organization to Fit Your Company's Growth Stage

    Our special report on innovation systems will help leaders guide teams that rely on virtual collaboration, explores the potential of new developments, and provides insights on how to manage customer-led innovation.

    Our special report on innovation systems will help leaders guide teams that rely on virtual collaboration, explores the potential of new developments, and provides insights on how to manage customer-led innovation.

    Determining the optimal design of a department or function is a key aspect of organization design and one of the most important decisions C-level executives make. Organization design establishes the essential infrastructure that enables or hinders companies' effective deployment of strategic decisions, yet it is one of the least studied and understood by business leaders. Typically, leaders find themselves contemplating restructuring for the first time in their careers after being promoted to an executive level and facing an organizational problem that needs urgent attention. It takes adeptness for an executive to even recognize that they have a structural design problem rather than a staffing issue.

    Continued here


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