Monday 22nd April 2024

    TradeBriefs Editorial

    From the Editor's Desk

    Voice deepfakes are calling – here's what they are and how to avoid getting scammed

    You have just returned home after a long day at work and are about to sit down for dinner when suddenly your phone starts buzzing. On the other end is a loved one, perhaps a parent, a child or a childhood friend, begging you to send them money immediately.

    You ask them questions, attempting to understand. There is something off about their answers, which are either vague or out of character, and sometimes there is a peculiar delay, almost as though they were thinking a little too slowly. Yet, you are certain that it is definitely your loved one speaking: That is their voice you hear, and the caller ID is showing their number. Chalking up the strangeness to their panic, you dutifully send the money to the bank account they provide you.

    Continued here


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