From the Editor's Desk

Influencer Creep — Real Life

When influencers first emerged, they were met with some skepticism from advertisers. Compared to conventional celebrities, bloggers and vloggers were often positioned as risky and unpredictable, operating in a messy and frequently scandalous online Wild West. Disciplined in part by the precarious and ever-shifting work environment created by social media platforms, influencers learned to protect themselves and their content by anticipating and responding to algorithmic changes, researching optimization strategies to gather visibility.

Continued here

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