Friday 26th April 2024

    TradeBriefs Editorial

    From the Editor's Desk

    Spot the difference: the invincible business of counterfeit goods

    I was standing in front of an imposing townhouse in the swish 16th arrondissement of Paris. Its classical lines, marble staircases and delicately wrought iron balustrades belied the fierce sense of purpose inside. The Musée de la Contrefaçon is an unusual kind of museum – it specialises in counterfeits. I hoped that my visit would help me understand a problem that luxury brands have been battling for decades: that of mass-market knock-offs and blatant counterfeits.

    Continued here


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