From the Editor's Desk Somewhere between a hockey-stick growth curve and a hit-the-wall failure lives "the pivot." A deceptively sunny term, the pivot typically involves equal parts bug-eyed fear, rapid rereading of the market, hard-nosed assessment of resources, and the torturous trick of killing the idea that captured your heart in the first place. "Everyone has a plan until they get punched in the mouth," pigeon-keeper-turned-pugilist Mike Tyson once said. And while Tyson wasn't addressing business startups, he could have been. Here, five cases in which companies that were on the ropes used quick-and-desperate strategic overhauls to become champions. |
Saturday 27th April 2024
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