Tuesday 11th December 2018
    Brand Factory's #MadeforMumbai campaign impresses Mumbaikars
    Brand Factory, a fashion discount chain by Future Group, is now open in 10 locations across Mumbai. To highlight this, Brand Factory deployed a 360 degrees campaign...

    To highlight this, Brand Factory deployed a 360 degrees campaign across the city by launching the campaign #MadeForMumbai.To establish the #MadeForMumbai concept and to reach out to all the Mumbaikars, Brand Factory took an aggressive approach and launched the campaign on Twitter, Instagram and Facebook, which was backed by extensive outdoor advertising, print ads and on-ground activity.Roch D’Souza, marketing head, Brand Factory said, “There are many similarities between Mumbai and Brand Factory.Just like cutting chai, Brand Factory is cutting prices 365 days with discounts!