Amazon to buy Whole Foods for $13.7 billion, wielding online might in brick-and-mortar world
    Amazon to buy Whole Foods for $13.7 billion, wielding online might in brick-and-mortar world - Times of India
    WHOLE-FOODS-M-A-AMAZON:Amazon to buy Whole Foods for $13.7 billion, wielding online might in brick-and-mortar world

    A former grocery expert at Amazon predicted that the chain, nicknamed "Whole Paycheck", would add a selection of discounted food and build out non-grocery areas within stores, particularly for pharmacy and Amazon devices.Despite Amazon's reputation for harnessing technology, a prototype store inside its corporate office in Seattle, called Amazon Go, which uses sensors and tech-savvy cameras to detect shoppers' selections and then charge their Amazon accounts, has rolled out more slowly than planned, a person familiar with the matter said.And while some analysts expect Amazon to bring vast buying power to Whole Foods, Amazon's heft in the food market is far smaller than in other areas, and high demand for organic products gives farmers unusual bargaining power."Amazon could bring technology to all Whole Foods locations, or it could absorb Whole Foods into AmazonFresh.

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