How to Scale a Magical Experience: 4 Lessons from Airbnb's Brian Chesky
Over the last 20 years, I've worked on or invested in many companies that scaled to 100 million users or more. And just about every entrepreneur I meet with has that ambition as they get started. But here's the thing: You don't start with 100 million users. You start with a few. And in many ways, the best way to begin is to stop thinking big, and start thinking small. Hand serve your customers. Win them over, one by one. And don't stop until you know exactly what they want.
That's what Brian Chesky did. As co-founder and CEO of Airbnb, Brian's early work was more akin to a traveling salesman. He went door-to-door, meeting Airbnb hosts in person, taking photographs of their space, and learning what they did and didn't like about his product.
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