Sunday 21st October 2018

    Barbie meets the iconic landmarks of India


    Mattel has launched an India-exclusive collection of Barbie dolls inspired by several cultural aspects of India. The collectibles, from the Colours of India series, will see Barbie in six different avatars, uniquely inspired by six heritage sites across the country.

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    Colours of India series brings to life several aspects of each iconic monument that inspired the doll-maker to create the collection. Barbie has weaved in elements of Indian heritage destinations into the collection that reflects contemporary designs in traditional wear. Inspiration from each design comes from architectural and design elements of monuments in India such as the ‘jharokas’ of Hawa Mahal from the pink city, Jaipur; the mystical paintings from Ajanta Caves from Maharashtra, the opulent courtyards of Mysore Palace from Mysuru – the city of Palaces; the grand arches of South Indian heritage palace, Thirumallai Nayakkar Mahal in Madurai; the vibrant colours from Sikkim’s Gompas and the striking sheen of marbles from India’s wonder of the world; Taj Mahal. These elements are integrated in the dolls' designs and packaging as well.

    Speaking about Colours of India, Lokesh Kataria, Mattel’s Head of Marketing, said – “We, at Mattel, have always encouraged development through creative play and believe that when you play with a doll, you open your mind to endless possibilities. We are elated to launch a collection of Barbie that is so close to home. With this edition, we aim to drive a local connect with our audiences by showcasing the vibrant and diverse Indian culture inspired by iconic sites across the country. Bringing a unique concept of Barbie visiting India, we intend to generate curiosity amongst young girls and inculcate in them the rich treasures of Indian heritage through meaningful play.”

    The packaging designs were conceptualized by Design Orb. Speaking on the range, Poornima Burte, Founder-Director, Design Orb said - “This was a great design opportunity to help little children rediscover our country with Barbie. The Colours of India series firmly roots Barbie in the Indian context. Barbie is curious about India and is on a travel spree to find out more. She is inspired by every place she visits - its unique architecture, motifs and colours, and chooses to style herself in her interpretation of every place she visits. Each pack tells the story of the amazing destinations of India that span the length and breadth of our diverse country. Inspiration for the colours, motifs and architectural styles have been borrowed from the monuments of each destination. Barbie welcomes all her little friends to take this enriching journey of discovery with her.”

    The Colours of India will be available at leading retail stores and e-commerce websites. In line with the theme of Barbie traveling across India, the pack also contains a mini DIY kit where girls can make a paper suitcase for the doll.

    BARBIE COLOURS OF INDIA EDITION
    Barbie Visits Hawa Mahal
    Barbie sets foot into a world away from home as she visits the beautiful Hawa Mahal in India’s Pink City – Jaipur. Hawa Mahal is iconic for its beauty and heritage. She is adorned with a pink lehenga - a long flowing embroidered skirt in a combination styled to reflect the beauty of the iconic Hawa Mahal.



    Barbie Visits Ajanta Caves
    Barbie is seen at the ancient Ajanta caves, mesmerized by the mystical paintings. Set in the hilly regions of Maharashtra, the Ajanta caves are considered among one of the finest surviving examples of ancient Indian art. Barbie’s skirt and kurta combination is styled to reflect the intricate art and expressive style of the paintings seen in the Ajanta caves.

    Barbie Visits Thirumallai Nayakkar Mahal in Madurai
    Barbie experiences the magnificence and opulence of the royal Thirumallai Nayakkar Mahal in Madurai. Known for its rich cultural history, the palace boasts of a variety of structural finery and gold covered ceilings which are the key inspirations for Barbie’s saree.

    Barbie Visits Mysore Palace
    Barbie is seen at the royal Mysore Palace, cherishing the regal landscape of the heritage site. Known for its rich cultural history, the palace adorned with courtyards and gardens is the inspiration to many. Here, Barbie’s yellow saree reflects the opulence and regal tones of the Mysore Palace when it is lit up during the Indian festival of dussehra.

    Barbie Visits the Gompas at Sikkim
    Barbie visits the serene Gompas of Sikkim to soak in the vibrant tranquility of the region. Set in the Himalayan state, the Gompas are Buddhist centres of learning and a symbol of serenity. Barbie’s outfit is inspired by the traditional bakhu, a wraparound dress worn by Sikkim’s Bhutia community.

    Barbie Visits India’s Wonder of the World – Taj Mahal
    Barbie steps into a world of romance, grace and love as she sets foot into India’s wonder of the world – The Taj Mahal! Set royally on the banks of river Yamuna in Agra, the Taj Mahal is considered the epitome of the expression of love. Much like Barbie, the Taj Mahal is symbolic of grace reflected in a rich white and gold anarkali that Barbie adorns.



    - TradeBriefs Bureau