Yes Bank, Amazon partner to train MSMEs online

India’s fifth largest private sector bank, has partnered with Amazon India to help micro, small and medium enterprises (MSME) make a transition from offline to online selling. Under its ongoing corporate social responsibility (CSR) project, Yes Bank has launched a training programme for offline MSME/retailers. The aim is to train entrepreneurs on e-commerce who will in-turn help offline MSME and retailers understand technology and sell online. This will enable enhancing of livelihood opportunities for a wider geographic base. The target for Phase-I of the programme is 25 training sessions, impacting 1,000 entrepreneurs across 12 cities, including Mumbai, Delhi, Bangalore, Pune, Ahmedabad, Lucknow and Jaipur. Yes Bank said it is targeting 1 lakh MSMEs by 2020 with this programme. Namita Vikas, group president and global head of climate strategy and responsible banking at Yes Bank, said, "We are committed to supporting the MSME sector by giving it the much needed thrust to put it on a sustainable growth path through our multifaceted CSR interventions. We are is pleased to partner with Amazon on this impact initiative for empowering MSMEs through e-commerce enablement.” Read On ..

Archana Vohra, director, seller enablement, Amazon India, added, “Our aim has always been to enable MSMEs to grow and scale profitably through our marketplace. In India, there is still a large pool of small and medium businesses that are experiencing online selling for the first time and need guidance and hand-holding to help lean into the future with e-commerce. In-fact, our ATES (Amazon Trained E-commerce Specialists) programme was launched to enable sellers to manage and grow their businesses on Amazon.in with the help of trained professionals."

ATES is Amazon's entrepreneurship programme, aimed at providing business opportunities to budding entrepreneurs and help launch sellers. The programme seeks to enable SMEs to reach out to a network of certified professionals who assist sell.ers with their e-commerce business requirements. ATES is available as a pay-for-use service and on-demand basis to sellers to help them on issues ranging from listing products on Amazon, to imaging and cataloging.

- TradeBriefs Bureau - 

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