College textbooks are going the way of Netflix
Silicon Valley loves coming in and wreaking havoc on traditional industries. But something weird is going on in the textbook industry: It's disrupting itself. For a while, Pearson had been offering digital versions of textbooks that were simply the same book, just in electronic form. Its new products are markedly different. Instead of buying a book, students pay for a semester-long subscription to software that can be consumed on any device - consumed, not read. The new textbook has fewer words, more interactive exercises, videos, and animation - which also means less reading. More here..
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