How kiranas are scoring over malls!

A survey conducted in 15 major cities by Assocham makes some surprising revelations. The survey found that the majority of shoppers prefer their local kirana shops over malls. Reasons cited included ease of access, informal credit options, early opening and late closing times. Besides, kiranas are keen to reinvent. They are stepping up faster home deliveries and buying retail technology where they can afford it. For a comprehensive analysis on how kiranas are adapting with the times, subscribe to our brand new print edition - TradeBriefs SME.

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