The growth of the storytelling economy!

A little over century ago, most of the economy was devoted to producing food. A half century later, the economy had shifted to making and consuming things: the golden age of mass production. Today, we live in an economy that primarily produces services. So, what's next? Signs point toward an unlikely commodity: stories. Like traditional commodities, stories require labor to produce and can be bought and sold. But story production will shape our economy in new and different ways. More here