Prêt fashion label Miway to launch in June
Shiv Goel, founder and CEO Miway Fashion, and Director, Triumph Garments spoke to Hiren Kumar Bose on Miway, a prêt fashion label from Triumph Garments which launches its maiden Spring/Summer 2017 online collection
A 20-year-old garments exports veteran what prompted you to launch a prêt fashion label?
Triumph Garments has been a well-known manufacturer and export house. A family owned business it was established by my father Rahul Goel. When I entered the business as the second generation entrepreneur, I decided to venture into e-commerce taking our products and services to the next level. The idea was to make fashion affordable and available to one and all thereby defying the barriers of distance.
Is Miway specific to Indian customers?
Yes, it absolutely is specific to the Indian customer. Our apparel and the designs are very well thought off. We understand each ‘Miway woman’ and craft our products around her likes and dislikes, her lifestyle, her dreams, and aspirations. We intend to bring international fashion to India and introduce the latest trends and fashion sensibilities, all along keeping the Indian women in focus. Miway does not only serve the fashion savvy in Tier 1 and metro cities but also take affordable fashion to Tier 2 and 3 towns all across the country.
Miway is launching its maiden Spring/Summer 2017 collection this June. Do you intend to make it a regular feature with Autumn/Fall collection following it?
This is going to be our first major unveiling of a new collection. We definitely plan to make it a regular feature and also introduce new lines to cater to the rising demands from our consumers. In fact, styles are regularly added in between seasons as per the latest trends to keep our consumers a step ahead in fashion.
The maiden Miway collection is entirely in western wear. In a market crowded with a multitude of brands, how do you plan to stand out?
Miway is indeed purely a western wear apparel brand for women. What sets us apart is our expertise in design, quality of our apparel, our competitive price points and our agility as a brand. In the fashion industry, one needs to be agile, by which I mean we’re required to study fashion and styling globally eagle-eyed. Trying to spot the micro trends which could be the next mega drift and make a quick move towards it. This, according to me, is what definitely will help us stand apart from the crowd.
Presently your collection is designed by in-house designers. Do you have plans of introducing big names of the fashion industry to your clothing line?
We do not have any such plans in the pipeline as of now; however, we will be looking at associations and tie-ups in future with budding Indian designers. We get design inputs and trend inspirations from our international buyers a year in advance for our exports. We make use of their inputs and are ahead in forecast process because of the same.
With international brands dominating the women’s wear category today how do you plan to make your presence be felt?
At Miway, we do not follow trends blindly; rather we strive to set our own path whilst breaking trends. We want to be able to allow people to find their personal sense of style and fashion in a world where there is a dictum about what you have to wear and whom you have to copy. At Miway, we believe that clothes have the ability to make us feel empowered. They make us more confident, bold and help us bring out our personality. Our apparels aren’t just fashionable, they’re given detailed thought. We picture the practical life of the ‘Miway woman’, we understand her needs for different occasions and clothe her best which makes us relatable to a vast majority.
Can you elaborate on your business plans to achieve a business turnover of Rs 10 cr by the end of this financial year?
Currently, we have association with online portals like Amazon, Jabong, Myntra, Limeroad and Tata Cliq. And also sell through our website i.e. miwayfashion.com. Our apparels are gaining a lot of momentum, if I speak in terms of brand visibility, in smaller Indian cities. We’d like to continue tapping into those markets extensively in future as well. Miway has a robust marketing plan in place which aims at increased social media and consumer engagements leading to increased brand visibility. We also plan to set up branded outlets and spread our wings internationally in countries like Malaysia and Thailand.
Presently you’re launching the label as an online brand. Do you plan to go off-line in future?
That might be a possibility but we do not see that happening anytime in the near future.