Saudi women are a captive market for Uber and Careem

Barred from driving in a country with non-existent public transport, Saudi women are a profitable prospect for ride-hailing companies. Careem, a firm valued at $1bn that is based in Dubai and operates across the Middle East, north Africa and South Asia, set up shop in 2013. Uber followed in 2014. Both see the Saudi market as one of the most lucrative in the region. Around four-fifths of their respective customers are women. More here