Our company's competition is .... sleep!
You realize a company is a market leader when you hear its CEO credibly say that one of his biggest competitors is sleep!. We are talking about Netflix here. Another way to think about it is that Netflix is competing for its customer's time. So if you are addicted to a show on Netflix, how long you decide to stay up at night decides how engaged a customer you are for Netflix. Well there's always Amazon and others, but the real competition is well... sleep!