Tuesday 19th June 2018

    The disruption of Bollywood?

    It's a good time to be a content producer in India, specifically video entertainment. Netflix and Amazon have reportedly set aside Rs 2000 cr each to purchase original content in India. Why wouldn't they? Millions of consumers being added online every month (Jio and telecom data wars help); a young population hungry for new forms of entertainment, something beyond Bollywood, something more local than Hollywood (the huge content gap between Narcos and Naagin, as Apoorva Mehta of Dharma Productions says) and intense competition between two large hungry competitors - Netflix and Amazon. This also has the potential to disrupt Bollywood, as smaller production houses and content creators get a more even playing field to reach consumers. Will we see Netflix-only movie releases soon?