Saturday 20th April 2024

    Demonetization is more about public perception now!

    In today's post truth world (debate framed largely by appeals to emotion disconnected from details of policy or truth), the real battle is the battle to control public perception. The belief amongst the poor (the majority) that the corrupt rich (a minority) have been greatly affected by demonetization may lead to electoral benefits that may be a bigger victory for Modi than any real economic benefits. We may never know the true costs and benefits of demonetization, but we do know that patriotism (standing in bank lines is a worthy sacrifice for a better India) is a potent emotional weapon that few can argue against. We can expect a continued PR battle between pro-Modi and anti-Modi forces, although I suspect the government has an upper hand, considering the power they wield, their better communication skills and the weak opposition environment.

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