From the Editor's Desk

Skinner’s Law Is the Secret to Keeping Your New Year’s Resolution

Right around this time of year, we journalists feel compelled to write about the ever-popular topic of New Year’s resolutions. We offer suggestions, alternatives, and dig into the psychology of habit change. But we also generally feel duty bound to mention your prospects for success. 

Depending on which study or authority you believe, something like 80 to 90 percent of New Year’s resolutions fail. Given that this process of setting goals and failing dishearteningly has been going on for so long, is there no new insight science can offer to help you actually stick with your resolution? 


Continued here

TradeBriefs: Newsletters for Decision-Makers!