From the Editor's Desk

How to Craft the Right Social Media Strategy for Your Business

If you are a business owner today and not using social media to promote your business, you are missing out on a huge opportunity. But, contrary to what most people preach, it isn't entirely free. Most social media outlets don't require a subscription charge, but they certainly always require an investment, sometimes large, in people, technology, your reputation, and your time.

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the internet, or one of the many recent books on this topic. One of the original classics, "How to Make Money with Social Media" by Jamie Turner and Reshma Shah, hits all the right points from my perspective.


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