From the Editor's Desk

Behind the Brand: 'This Is Strategy' by Seth Godin

With more than 20 bestsellers—including Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, This Is Marketing, The Practice, and now his newest, This Is Strategy—Seth Godin is, in my opinion, the most influential thinker and purveyor of inspiration for founders, freelancers, and philanthropists in the modern era. He's also responsible for writing one of the most prolific blogs on the internet, with approximately 10,000 entries. 

It may be impossible to calculate the wide reach and deep positive impact Seth's work has had on people, but what do you expect from the person who gave one of the most popular TED Talks, "How to get your ideas to spread."


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