From the Editor's Desk

Save Your Reputation: Don't Like Your Employees Too Much

One of the most underestimated influences on reputation is not just your likability but how much you like others. How gushingly you respond to the charm of colleagues, suppliers, clients, investors, or even bosses sends important signals.

In a data-driven world, we assume rational thought governs our decisions. But personal appeal frequently overshadows objective criteria. Left unchecked, this threatens your reputation and integrity as a leader. This is about your personal brand.


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