From the Editor's Desk

Here's the Simple Yet Powerful Lesson Every Leader Should Learn From Fans' Response to the Foiled Taylor Swift Terror Attack

Two teenagers have been arrested in Vienna for planning what would have been a horrific attack on fans at one of three Taylor Swift Eras Tour concerts planned for the city. The concert's organizers, in consultation with Swift's team, quickly decided to cancel all three shows. Though their tickets will be refunded, it's very sad news for more than 200,000 fans, many of whom took international flights to get there. Many more had been looking forward to the concerts for close to a year.

A lot of the fans have reacted by doing the same thing--and there's a lesson there for every company founder or business leader. With no way to gather at an actual concert, they're finding other ways to exchange friendship bracelets with each other. Friendship bracelets are a widespread feature of Swift concerts. Many fans come prepared with a bunch of them that they give out to strangers. In fact, about a year ago, Kansas City Chiefs tight end Travis Kelce tried and failed to give a bracelet to Swift at one of her concerts, which eventually led to their romance.


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