From the Editor's Desk

Is Your Company Squandering Digital Opportunities?

Many companies today fail to see the threats and opportunities that new digital technologies represent. They fail to recognize that customers are increasingly being drawn to data-driven services and experiences, and they fail to appreciate the growing value of data and digital ecosystems for their business. Five traps in particular create this digital myopia: the product trap, the value-chain trap, the operational-efficiency trap, the customer trap, and the competitor trap. The author discusses each, along with ways to avoid them.

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