Friday 27th May 2022
    TradeBriefs Editorial

    From the Editor's Desk

    What the Best Presenters Do Differently

    Our minds are wired for story. We think in narrative and enjoy consuming content in story form. So understanding the difference between presenting and storytelling is critical to a leader’s ability to engage an audience and move them to action. Unfortunately, presentation software often gets in the way. Slides should be designed to complement a story, not to replace the storyteller. The author presents five storytelling strategies to help you stand out the next time you give a presentation.

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