Tuesday 25th January 2022
    TradeBriefs Editorial

    From the Editor's Desk

    The Strategic Advantage of Incumbency

    For most of the 20th century, size, longevity, and a large market share were seen as assets in business. Then they began to be viewed as vulnerabilities, putting many companies in a defensive stance. Successful incumbents, however, convert these traits into market power, lasting relationships, and deep insights and use them to create new opportunities and ward off upstarts. Three capabilities in particular give established firms an edge: the ability to manage complexity, the ability to focus on the long term, and the ability to leverage customers’ trust in new arenas. This article describes how companies like Hindustan Unilever Limited, Deere and Company, and A.P. Møller–Maersk have prevailed by exploiting their strengths in these areas.

    Continued here


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