Monday 17th February 2020

    Want to scale your business? Think small instead.

    We often think of the possibilities of an idea before we expand on it. If it's too small, it sounds boring, unexciting - we think: this won't work, I'll probably only have 10 customers. I need something bigger.

    I recently listened to a Tim Ferris podcast episode by Reid Hoffman of LinkedIn and Brian Chesky of Airbnb and here are the really useful insights I gained.

    The truth is, it's really hard to get even 10 people to love something.

    But if you spend enough time with them, it's not that hard. So, learn what people love. Sit in the shoes of a child about to play building blocks, the user of your product, the one paying for your service. Design with empathy.

    Continued here