Monday 17th February 2020

    How to dramatically lower your customer acquisition costs? Move from funnels to flywheels

    One of the most used structures are the sales and marketing funnels. This structure reflects a flow we need to "push" our customer through. There is a nearly complete and unnatural separation between the sales and marketing funnels as they are often viewed side by side or one on top of the other. However, in reality marketing tends to nurture sales throughout the process. Therefore, the natural progression is a more intertwined relationship between the two.

    Continued here