Every successful person I know is extremely good at persuading other people. Not manipulating or pressuring, but genuinely persuading: Describing the logic and benefits of an idea to gain agreement.

When you think of it that way, everyone needs to harness the power of persuasion: to convince other people your idea makes sense, to show investors or stakeholders how a project, or product, or business will generate a return, to help your employees understand why they should embrace a new process.

Having the ability to persuade is critical in every career. That's why successful people are extremely good at persuading others.

So how can you become more persuasive -- in a genuine and authentic way?

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