We are constantly signaling. Every minute of the day, we send signals to others to convey that we are intelligent, successful, attractive, healthy, well-adjusted people with impeccable taste. We signal to our bosses, coworkers, partners, friends, family, strangers on the street - just about everyone. Usually, we can't just tell people we have a particular positive quality. Talk is cheap and most people have no reason to believe us. We only rely on straightforward assertions when the stakes are low. Plus, there are few things less appealing than bragging. So instead of telling others who we are and how great we are, we use signals.
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Friday 29th March 2024
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Signaling: The Language Peacocks, Gazelles, and Humans All Speak
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