|Let me first congratulate you on this brilliant effort to gather all the relevant industry informati..» - Jatin Rai, Wonder Herbs|
|India's online retail sector: Challenges & opportunities in racing down the last mile|
The scorching pace of growth by the ecommerce firms has created a vibrant allied industry, however, logistics remains the largest of the group with advisory firm Technopak estimating that companies in this sector could earn about $5 billion (over Rs 30,500 crore) annually from just ecommerce by 2021.
|Snapdeal expects 90% of business to come through mobile commerce in next 3 years, to double engineering staff count to 700|
Accordingly, the company has shifted half of its 350 engineers from PC to mobile commerce following the massive jump in traffic on this platform till last year.
|What makes this a new age for shopper marketing|
Shopper marketers are turning to a digital and data-driven approach to their campaigns, and they're looking beyond the brick-and-mortar store walls to execute them. Shoppers aren't just in-store anymore - they're everywhere.
|Customer loyalty and some surefire ways to achieve it|
There's been lots of conversation around the customer experience: the relationship between you and your customer. For your customer, everything about your company is a source of that experience--not just the product or service they're buying at the moment.
|Did you know your employees can affect how your customers see you?|
Generally speaking, most businesses want loyal customers - lots of them. Customer loyalty is best imagined as an emotional savings account. When that account is full, a business can count on brand loyalty, price rewards and positive word-of-mouth marketing. Research shows that the relationship between brand loyalty and customer experience is heavily linked.