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Retail Insight

  • What makes this a new age for shopper marketing

    Shopper marketers are turning to a digital and data-driven approach to their campaigns, and they're looking beyond the brick-and-mortar store walls to execute them. Shoppers aren't just in-store anymore - they're everywhere. Facebook Twitter Linkedin Email

  • Customer loyalty and some surefire ways to achieve it  Customer loyalty and some surefire ways to achieve it

    There's been lots of conversation around the customer experience: the relationship between you and your customer. For your customer, everything about your company is a source of that experience--not just the product or service they're buying at the moment. Facebook Twitter Linkedin Email

  •  Did you know your employees can affect how your customers see you? Did you know your employees can affect how your customers see you?

    Generally speaking, most businesses want loyal customers - lots of them. Customer loyalty is best imagined as an emotional savings account. When that account is full, a business can count on brand loyalty, price rewards and positive word-of-mouth marketing. Research shows that the relationship between brand loyalty and customer experience is heavily linked. Facebook Twitter Linkedin Email

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