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|How can brands utilize the new universe of digital opportunities |
Traditional media are facing multiple revolutions: meshing and stacking consumption patterns as well as business models disruptions. Only those with a clear and innovative strategy and action plan will manage to claim their spot in the new value chain.
|Are consumer and retail companies more vulnerable to activism? |
|The role of the evolved CMO in 2014|
In this report, Forrester reviews the state of the evolved CMO for 2014 based on these responses and interviews with CMOs across industries. The results show progress in taking action to build a better marketing organization, growth in their development of vital peer relationships, and renewed attention to the personal skills they need to fuel their company's business growth.