Industry Knowledge for Decision-Makers
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 | Within the world of Supply Chain Management (SCM), each industry is unique. It is dangerous to list all industries in a spreadsheet and declare a single supply chain leader. Instead, industries need to be measured over time by peer groups. In this report, we take a closer look at the chemical, consumer packaged goods (CPG), food, high-tech and electronics, industrial and pharmaceutical industries and their progress over the last decade.     |
 | Driving Growth Through The Alignment Of Brand Building And Pricing Strategies IRI Consumer research demonstrates that shopper behavior has changed dramatically with shoppers acting in a more deliberate and mindful manner. The study also found that there are three emerging categories of shoppers--optimists, maintainers and pessimists. But, these trends don't represent all doom and gloom for marketers. In fact, they create new opportunities. |
 | Navigating The Conjoint Analysis Minefield Steve Gaskin Conjoint analysis has become one of the most frequently used quantitative marketing research technique in the world. But sadly, this means that it is far too often misused. This article is an attempt to point out the many pitfalls in conjoint analysis and how to avoid falling into them. |